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The complete daily training stack. Performance, recovery, and the foundational stuff a high-performance week requires. Each at the dose the research used, in forms that actually absorb.
The launch lineup · Day one
The lineup that earns its place.
The complete daily training stack. Performance, recovery, and the foundational stuff a high-performance week actually requires. Each at the dose the research used, in flavors that don't taste like marketing.
Recovery
25g Protein5.5g BCAAs0g Sugar
WHEY.01
First reviews land at launch
Whey Protein
2 LB · 28 servings · 5 flavors
25g whey per serving, naturally flavored with stevia leaf and real spice. No sucralose, no synthetic dye, no proprietary matrix. The post-training shake that does not taste like an off-brand cereal.
3.2g beta-alanine, 6g citrulline malate, 200mg caffeine from green tea, no two-scoop math hiding the cost. Three flavors because the same one for 90 days gets old.
Magnesium glycinate, L-theanine, apigenin and a low-dose adaptogen. No melatonin loops, no morning fog. Built for anyone tracking their sleep score.
Foundation
Rendering at launch
400mg GlycinateBioavailableDay or night
MAG.01
First reviews land at launch
Magnesium Glycinate
Capsules · 60 servings · chelated form
400mg of bioavailable magnesium glycinate, the form 80% of adults are deficient in. Take during the day for muscle and nervous system support. Stacks with Sleep Formula at night.
Stress
Rendering at launch
600mg KSM-66Cortisol modulator
ASH.01
First reviews land at launch
Ashwagandha
KSM-66 · Capsules · 60 servings
KSM-66 ashwagandha at the studied dose. Modulates cortisol, supports recovery and sleep. The adaptogen that earns its place when the week gets heavy.
Longevity
Rendering at launch
NMNTMGApigenin
NAD.01
First reviews land at launch
Ultra NAD+ Support
Capsules · 60 servings · cellular energy
NMN paired with TMG and apigenin for downstream NAD+ pathway support. The cellular energy stack the longevity crowd actually researches.
Foundation
Rendering at launch
2g EPA+DHAThird-party testedNo burp-back
O3.01
First reviews land at launch
Omega-3 Fish Oil
Softgels · 60 servings · IFOS-grade
2g of EPA+DHA per serving from IFOS-tested sources. No fish-burp. The dose the cardiovascular and brain studies actually used.
Foundation
Rendering at launch
5000 IU D3100mcg K2-MK7
KD.01
First reviews land at launch
Vitamin K2 + D3
Softgels · 90 servings · pairs with calcium
5000 IU vitamin D3 with 100mcg K2-MK7. K2 directs calcium to bone instead of artery. The pair the research said matters, in one capsule.
Performance
Rendering at launch
ZincBoronTongkat Ali
TST.01
First reviews land at launch
Premium Test Support
Capsules · 60 servings · hormonal support
Zinc, boron, and Tongkat Ali at studied doses. Built for anyone already pulling deadlifts who wants the foundational micronutrients their hormone profile actually needs.
Recovery
Rendering at launch
10g CollagenType 1 + 3Hydrolyzed
COL.01
First reviews land at launch
Collagen Type 1 + 3
Powder · 28 servings · joint & recovery
10g hydrolyzed bovine collagen, type 1 and 3. The connective-tissue pair joint and skin studies actually used. Stir into coffee or a shake.
Foundation
Rendering at launch
40B CFU12 strainsShelf-stable
PRO.01
First reviews land at launch
Probiotic 40B CFU
Capsules · 60 servings · refrigerator optional
40 billion CFU across 12 documented strains, shelf-stable so you can travel with it. The gut layer of the foundation stack.
Foundation
Rendering at launch
Methylated B'sChelated Minerals
MMV.01
First reviews land at launch
Men's Multivitamin
Capsules · 60 servings · methylated
Methylated B-complex, chelated minerals, and the fat-soluble vitamins at usable doses. No fillers, no candy-vitamin gummies. Foundation that actually absorbs.
Foundation
Rendering at launch
Methylated FolateIronCholine
WMV.01
First reviews land at launch
Women's Multivitamin
Capsules · 60 servings · methylated
Methylfolate, gentle iron, choline, and the fat-soluble vitamins formulated for women. Foundation that absorbs, no candy-vitamin compromise.
The principle
Every milligram. On the label.
No proprietary blends. No "clinically inspired" sprinkles. No 100mg pixie-dust hiding behind a marketing word. The dose the studies used, printed where you can read it.
The training day
When to take what.
The actual stack used by lifters training Monday through Saturday. Each product is timed to a real training moment, not "take with food" abstraction.
7:00 AMPre-train
Preworkout
1 scoop, 20 min before the first set. 200mg caffeine, 6g citrulline malate, 3.2g beta-alanine. The dose the studies used.
PRE.01
7:20 AMPre-train
Creatine
5g monohydrate stacked into the preworkout shaker. Timing doesn't matter for adaptation, but consistency does.
CRE.01
7:30 AMIntra-train
BCAA + EAA
8g BCAAs in 24oz water during the session. Sip across the workout, especially on fasted morning training.
BCAA.01
8:30 AMPost-train
Ion Select
1 stick after a sweat-heavy session or sauna. Sodium, potassium, magnesium without the sugar load.
ELEC.01
8:45 AMPost-train
Whey Protein
1 scoop, 24g protein in Cinnamon Swirl or Birthday Cake. Within 60 min of the last set.
WHEY.01
3:00 PMAfternoon
Whey Armor Isolate
1 scoop between meals, lactose-free. 25g fast protein when real food isn't an option.
ARM.01
10:00 PMWind-down
Sleep Formula
Mag glycinate, L-theanine, and apigenin 60 minutes before bed. No melatonin loop, no morning fog. Lets the deload do the work.
SLP.01
Three curated stacks · the Daily Stack plus two more
Pick the bundle that fits your week. Or stack a couple of them.
Hero bundle · day one
The Daily Stack
Five SKUs that earn their place every single day. The compound that makes the rest of the routine work.
CRE.01Creatine Monohydrate5g · 60 srv
MAG.01Magnesium Glycinate400mg · bioavailable
ASH.01AshwagandhaKSM-66 · 600mg
O3.01Omega-3 Fish Oil2g EPA+DHA · IFOS
KD.01Vitamin K2 + D35000 IU · 100mcg K2
Founding pricing released at launch
The first 100 subscribers lock the founding rate for life.
Subscription · cancel anytime · 90-day refund · price locked while active
Foundation Stack
The basics most people skip. Four foundational micronutrient SKUs at clinical dose.
MMV.01Men's Multivitamin
O3.01Omega-3 Fish Oil
KD.01Vitamin K2 + D3
PRO.01Probiotic 40B CFU
Founding pricing released at launch
Subscribers lock the founding rate.
Women's variant available · in builder below
Recovery Bundle
For anyone pushing serious volume. Sleep, stress, and connective tissue handled.
SLP.01Sleep Formula
ASH.01Ashwagandha (KSM-66)
COL.01Collagen Type 1 + 3
Founding pricing released at launch
Subscribers lock the founding rate.
Subscription · cancel anytime · 90-day refund
Or pick the SKUs yourself in the builder. Same founding subscription rate applies.
Pick what you actually need. Subscription ships free and locks the founding rate for as long as it's active. Founding pricing released at launch.
6categories2coming soon
Performance, recovery, hydration, sleep, longevity, foundations. Each category ships under one daily system, with its own color in the kit. Two more drop later in the year. Bottle first, hype second.
A single launch email. No list churn. No daily drops. First in, first to lock in the founding subscription rate.
Cancel anytime · 90-day refund · prices announced with launch
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